/ home / free checkup

For trades whose website already works

You probably don’t need a new website.

Most of this site is about building you one. This page isn’t. Yours loads, it works on a phone, and telling you otherwise would be a sales pitch rather than an opinion. So here’s a different offer: we run your site through the same checks we run on our own, and send you what we find. Free, and there’s no new website at the end of it.

Get my free checkupFree. We look at the site you have and tell you what we find.
What’s on offer here
01A written report on the site you already haveFREE
02A new websiteNOT SELLING
03A follow-up phone call from usNO
The list

What we actually look at.

The same pass we work through before we hand any site over. It takes us an afternoon, and it’s the part nobody who built you a website ever walks you through afterwards.

01 · How it renders on a phone
Google ranks the mobile version, so that’s the one we open. Not the desktop one you look at.
02 · Core Web Vitals
How fast the page becomes usable, and whether it jumps around while loading. Measured, not guessed at.
03 · Structured data
Whether your hours, services and service area are written in a form software can lift, or only in a form a person can read.
04 · Your listing against your site
Name, address and phone disagreeing between Google, your site and the directories is common, invisible and quietly expensive.
05 · What isn’t there
Services you sell that have no page of their own, and searches you ought to be winning that nobody ever wrote a page for.
06 · Whether AI search can quote you
Answer engines lift sentences. We look at whether yours are liftable, or whether they’re marketing.
What comes back

A report, not a score out of a hundred.

We’re not going to find a problem just because we went looking for one.

In the report
01Written by a person who opened your site, not generated from a dashboard
02Everything worth fixing, ranked by what it’s plausibly costing you
03How to fix each one, in enough detail to hand straight to whoever built it
04“Nothing here is worth your money” as a real possible answer, because sometimes it is
And then the awkward part

If the site is fine, the site was never the bottleneck.

A good website makes the phone ring. It rings at seven in the evening, and on Saturday, and while both your hands are inside somebody’s car. Nothing in a web build fixes that, which is why we built a second product instead of pretending the first one could.

FrontSail AI answers your phone, your web chat and your WhatsApp. It takes the details down, flags the urgent ones and leaves you a list instead of six voicemails. $49 a month, and you don’t have to buy a website to get it.

More about FrontSail AI ↗ · $49/month, cancel whenever

Send us the address. We’ll go and look.

Your website, your business name, and somewhere to send the report. That’s the whole form. We’re not going to phone you about it.

Free. No account, no card, and no new website at the end of it.