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For trades whose site hasn’t been touched in years
Your website still works. So does a fax machine.
It loads. The phone number is right. Nothing is visibly broken, which is exactly why nobody has opened it since the last time the logo changed. Meanwhile the thing it was built to satisfy moved three times without telling you.
Three things changed. Your site didn’t.
None of these are matters of taste, and none of them show up when you open your own site on the office desktop and decide it looks fine. It does look fine. That’s not what’s being scored.
Google doesn’t punish you for an old website.
There’s no annual clock and no staleness penalty, whatever the last person selling you a redesign said. What actually happens is quieter and worse. The shop two towns over rebuilt last spring. Nothing happened to you at all. They simply moved above you, and you will never meet the customer who stopped one line higher.
You’re not being demoted. You’re being passed.
Nothing about this requires you to start again. You keep the address, the history and the reviews. What changes is the thing underneath them.
“I already paid good money for this site.”
You did, and it was probably the right call at the time. That’s not an argument for keeping it — it’s an argument for the next one outliving the last one. This is one payment with hosting included, so there’s no monthly invoice quietly deciding whether your site stays up.
The FrontSail AI assistant ↗ answers your phone, web chat and WhatsApp, so the calls this site earns don’t go to voicemail. Normally $49/month, so that’s about $490 USD a year of it, free.
See the new one before you pay for it.
Business name, trade, city, and we do the rest: your services, your area, your city in the search. Free, no account, nothing to cancel.